A lot depends on the project, but ...
Everyone likes when the leaflet is colorful, aesthetic and legible. However, a lot depends on the project itself, in other words, graphics preparing the files for printing. He must be aware of the basic matters regarding composition and layout. A well-made leaflet will certainly have a better effect than a short, ugly one.
A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
What is the company's showcase? Maybe a business card ...
A small card with company data, and so many possibilities ... Business cards in Poland even 5-10 years ago were associated with white cartons, overloaded information. For this they were poorly made, and their design was calling for vengeance to heaven.
Today, companies with white-card business cards are still meeting, but fortunately there are more and more companies focusing on modernity.
So what should include such a modern business card - first of all a logotype, clearly visible, preferably not neighboring with any other element. A phone number is not necessary at all and a lot depends on the industry. Recently, the address of the site is more and more often used instead. Modern business card puts on minimalism and simplicity - what my opinion makes a much better better impression than the old type of business cards.
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.